Entries from lucasgrindley.com blog | Exploring the new way for journalism tagged with 'Google'

Google's disruptive ad models must start on low-end

The New York Times reports today that Google is having trouble selling ads on the radio, at least not with the same success it has had on the Internet and in newspapers. One has to wonder why Google is taking...

Google newspaper ads are leads, very dangerous leads

For readers of this blog, it comes as no surprise that Google sold out its newspaper ad inventory. The real surprise is how few newspaper executives fail to understand the implications of using Google’s program. As I’ve warned, allowing advertisers...

Lesson No. 1 if Google is an address bar

People really do use Google in place of their address bar. Users sometimes call me at work because they can’t find heraldtribune.com despite a specific URL provided in the newspaper, such as http://www.heraldtribune.com/building. The /building part isn’t recognized by Google....

For Google, YouTube isn't all about you

Disclaimer: The following revelation will likely not come as an eye-opener to many people. For some reason, I’ve been thinking about Google’s acquisition of YouTube all wrong. When I heard the news, I thought, why is Google so interested in...