Entries from lucasgrindley.com blog | Exploring the new way for journalism tagged with 'Advertising'
Video is new revenue . . . which means it's someone else's
Borrell Associates released a report about video advertising that offers an insightful take on what’s happening across the industry. In 2006, newspaper-run Web sites captured about $81 million in locally spent streaming-video advertising, while local TV broadcasters captured about $32...
Google newspaper ads are leads, very dangerous leads
For readers of this blog, it comes as no surprise that Google sold out its newspaper ad inventory. The real surprise is how few newspaper executives fail to understand the implications of using Google’s program. As I’ve warned, allowing advertisers...
Online ad rates could create market for competitors
Web sites are about to repeat a big mistake that newspapers once made, according to an article in the New York Times. When newspaper ad rates spiked, small advertisers had no place in which they could afford to advertise. So...
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