Entries from Lucas Grindley's blog | Exploring the new way for journalism tagged with 'Convergence'
Post says media convergence is passe'
When I heard the FCC finally amended its rules to allow a newspaper and television station in the same market to merge, I rejoiced at the prospect of how this could become a boon for ailing media. But in today's...
To embed or not to embed? That's not the real question
If you're looking to increase video plays, Melissa Worden points out some valuable statistics provided by the head of BBC Interactive. Pete Clifton said that when video was embedded into the article page, up to 40 percent of people reading...
The fake cross-ownership quandry
In recent weeks, Sam Zell and the Tribune Co. have bounded about Capitol Hill trying to convince lawmakers to let them retain ownership of television stations and newspapers in several markets where they own both. You might remember that former...
Cuts mean cutting the business section - on Sunday
It's only fair that if I'm going to mention the cuts happening in Tampa, where the Tribune cut 70 employees, that I then direct attention to changes happening here at the Herald-Tribune. The Herald-Tribune is also a favorite stop on...
Job cuts hit Tampa, land of convergence
Seventy employees at The Tampa Tribune will soon be told that they've been laid off. The cuts are evidence that not even the once heralded savior of newspapers -- convergence -- can protect us from the downturn assailing revenues. The...
Need for immediate expansion
(4 of 5 in “From good to great” series) At the Associated Press, the Web staff of 10 multimedia producers is so overwhelmed that the duty of posting breaking news is being transferred directly to desk editors. JSOnline.com has already...
Set up for success
(3 of 5 in “From good to great” series) Focusing goals is an important step toward focusing energy, but new mandates will most certainly be received negatively if the newspaper does little to help editors succeed. Don’t set editors up...
Tactics for transferring ownership
(2 of 5 in “From good to great” series) Models that help the newsroom take ownership of its Web site are already emerging. And they can be adapted to benefit the television partner, as well. With interests in the Web...
From good to great
The rare opportunity presented any Web site to become an industry leader and serve its readers better than ever before. A one-time opportunity to dramatically increase Web-exclusive content and television convergence is here, but only some journalism companies will recognize...
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