Entries from Lucas Grindley's blog | Exploring the new way for journalism tagged with 'Circulation'
The Fallacy Of Free
Many fellow journo-bloggers loathe the return of the make-readers-pay movement. As media companies file for bankruptcy or furlough employees, it’s no wonder this ugly issue has made its haunting return from the grave. This time, though, I offer a twist....
How to personalize the newspaper overnight
The third financial quarter just closed and soon enough numbers will be tallied in Accounting offices everywhere, leading to the re-emergence of the budget ax. When that happens, don’t panic and cut another section of the newspaper. There is a...
Raising cover price hurts newspapers in long run
A warning for newspapers grasping at expense cuts: Be careful not to exacerbate the problem you’re trying to solve, which is declining advertising revenue. Shortfalls in advertising revenue are not solely an income problem. The revenue drop is first and...
Feeding the junkies, and paying for it
The Zoning By Interest business model lets newspapers take a lesson from cable companies and other modern content providers. TV junkies buy more TV channels. But news junkies get the same amount of news as everyone else, and pay the...
If you let me choose, I will let you help me
It is usually a veteran editor who makes the argument against the “a la carte” news idea. “If readers are allowed to subscribe only to the news they want, they won’t get the news they need,” or so the thinking...
Stop Wasting Paper
Newspapers are one of the most inefficient products on the planet. Companies spend thousands of dollars every edition to print pages and hand deliver them to subscribers who just throw them in the trash bin. The truth is not everyone...
Zoning by Interest
Readers want more coverage of the things they’re passionate about, but our passions vary. In response, newspapers depend on mass appeal. Topics that interest the majority get covered more than those that interest a few fanatics. The result is a...
Why Sunday circulation?
For an example of what will happen when newspapers don’t listen to their readers, just look at the latest dismal Sunday circulation numbers released today. Here’s how E&P reported it: While the estimated decline 2.8% for daily circulation for all...
Fight for the low-end market
Let’s name names. The San Jose Mercury News is about the report a serious decline in circulation, according to E&P. Daily is down 9.4% and Sunday slipped 9.7%. Vice President of Circulation David Rounds said the paper has been cutting...
Drop the price
Looks like someone else over at brasstacksdesign.com has a set of “new rules” for journalism. My rules are much broader lessons to live by. Brasstacks offers what feel more like steps. And Step. No. 6 is “drop the price.” Most...
Some newspapers need economics lesson
Spending all this time working online has led me to a theory. All news – no matter the subject or how targeted its audience – should be free. First of all, the goal of any newspaper or magazine is to...
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