I've been sitting on a great, fantastic, awesome, super-duper idea for how newspaper's can take back the classifieds market. And boy do we need it. Tribune Co. reports that revenue declined at its interactive division, of all places. Here's what PaidContent said:
"Publishing revenue was particularly hard hit, falling 11 percent to $701 million. All the usual ad categories were hit hard, as were interactive revenues, which fell 4 percent, or $2 million (meaning a total of $48 million). Weakness in online classifieds contributed to the decline."
Classifieds had historically been about 60 percent of Web revenues, built on the back of newspaper upsells that are disappearing as quickly as the printed versions disappear.
So over the last few days, I've promised the following:
- An awesome idea for saving your classifieds, and,
- An explanation for why the Yahoo newspaper consortium might not be such a good idea.