Lucas moves to Boston
After about seven years at HeraldTribune.com, I am sad to leave it and all of our accomplishments behind. But it's time.
I just completed my first week as Interactive Media Director for BostonNOW.com. It's a start-up free newspaper with more than 100,000 circulation and growing. We're taking on some large, entrenched players in a competitive media market.
Anyone reading this blog regularly knows that I've long sought this fight. Through a heavy emphasis on local breaking news and user-generated content, BostonNOW.com will prove its business model is the future. A free daily newspaper could start tomorrow in your backyard and erode the traditional competition. Keep close watch.
If you've been reading this blog regularly, then you also know what to watch for.